Let's take a step back (out of the finite details of Service Assist) for a minute and take a bird's eye view of contact centers and potential for transformation. You could even call this "customer experience transformation" because taking a larger view shifts the focus to "How do I transform and optimize the experiences for my customers?" This then impacts and optimizes the experiences of the contact center representatives and the work that they do.
Technology has changed the way that consumers interact with businesses and with eachother. New generations expect more innovation out of technology and want more options than just having to call a contact center to get things done. Some generations don't even like to talk on the phone and would prefer other means of communication for issue resolution.
Our vision of Customer Experience transformation includes 3 areas of focus to channel communication from consumers to businesses.
- Deflect customer requests by offering multiple channels
- Contain contacts within digital channels offering Self Service
- Engage contacts more efficiently in any channel
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Rachael Smith
Solution Engineer
Blue Prism
America/New_York
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