Right-click the folder in question and go to Properties -> Security, then add permissions for the account running SQL server.
Given that it's trying to create the database in C:\Users, I would recommend changing your SQL server's default database location. Changing it to use a more appropriate directory would likely fix the issue so you wouldn't have to mess with folder permissions. You can do that in SSMS by going into your server properties (
see here).
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Nicholas Zejdlik
RPA Developer
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